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Preparing for a Cyber Attack: A How-To Guide for Financials
A study performed by Kaspersky Lab in Woburn, Massachusetts revealed that, of businesses surveyed (including financial institutions), 40% are not confident that they are protected against cyber threats…
Technology. That double-edged sword. While it’s creating a fantastic revolution in how banking is done, it’s also putting more distance between your sales staff and consumers.
FACT: 79% of consumers consider their banking relationship to be transactional, not advisory. That’s up nearly 10% since 2014!*.
*TD Accenture Study
Our content marketing program can help you change that perception by positioning you as an advice and information hub for your customers, not simply a transaction processor.
The Truebridge Solution:
If you have a content marketing program in place, it’s not going to deliver results like THIS program.
- The Truebridge Integrated Content Marketing System is about actively creating meaningful customer engagement and reaching out to customers across multiple channels in ways that reveal cross-selling opportunities to increase your sales.
- Our proprietary content marketing system pairs financial education content based on life stages with a lead-generation marketing platform to create a one-of-a-kind process that gives you viable leads and measurable ROI.
The Elevator Pitch:
Truebridge’s Integrated Content Marketing System
- Proprietary turnkey Content Marketing System integrates financial education content with a lead-generation marketing platform to give you viable leads and measurable ROI.
- Educational content is compliance approved and professionally maintained by a top national accounting firm.
- Answer Center is customized to match your brand’s graphic standards.
- Individual customer service ensures active usage and shared “best practices.”
- The system is hosted through top-ranked secure facility.