Past Workshop
Digital Advertising Strategies for Content
Fri, Aug 26, 2016 12:30 PM – 1:30 PM EDT
Recent Blog Post
Effective Branch Strategy for 2016
Within the Financial Marketing world, there are a few interesting trends. Some of these are direct impacts from the changing consumer landscape. One of those impacts is the (sometimes contested) necessity and functionality of physical branches…
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The Challenge:
Technology. That double-edged sword. While it’s creating a fantastic revolution in how banking is done, it’s also putting more distance between your sales staff and consumers.
FACT: 79% of consumers consider their banking relationship to be transactional, not advisory. That’s up nearly 10% since 2014!*.
*TD Accenture Study
Our content marketing program can help you change that perception by positioning you as an advice and information hub for your customers, not simply a transaction processor.
The Truebridge Solution:
If you have a content marketing program in place, it’s not going to deliver results like THIS program.
- The Truebridge Integrated Content Marketing System is about actively creating meaningful customer engagement and reaching out to customers across multiple channels in ways that reveal cross-selling opportunities to increase your sales.
- Our proprietary content marketing system pairs financial education content based on life stages with a lead-generation marketing platform to create a one-of-a-kind process that gives you viable leads and measurable ROI.
The Elevator Pitch:
Truebridge’s Integrated Content Marketing System
- Proprietary turnkey Content Marketing System integrates financial education content with a lead-generation marketing platform to give you viable leads and measurable ROI.
- Educational content is compliance approved and professionally maintained by a top national accounting firm.
- Answer Center is customized to match your brand’s graphic standards.
- Individual customer service ensures active usage and shared “best practices.”
- The system is hosted through top-ranked secure facility.