Check out our Product Overview to learn how you can use education to generate leads.


Watch Our 1 Minute Video:



Problem

Even though there is frequent engagement through multiple channels:

  • Share of wallet remains low (2 out of 10)
  • Finding answers is a top priority but hasn’t been easy*


*Aite’ Group study of senior marketing executives shows increase in share
of wallet as the top marketing initiative in 2014

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Putting The Puzzle Together

Truebridge Solution: Engagement Beyond Transactions = Growth

The Truebridge Content Marketing System is specially designed to give banks and credit unions a cost effective way to increase their share of wallet. A broad array of easy to read, compliance approved educational content engages individual and business customers in meaningful ways that go beyond transactions. A unique delivery platform using branch and digital channels generates sales leads across multiple product lines.

“Truebridge has the only turn-key content marketing solution that I’ve seen for the financial industry where the focus is solely on lead generation, sales and ROI.”

Jeffry Pilcher, Industry Expert, Editor of The Financial Brand

Resources

White Paper

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Using Content to Drive Sales – A New Direction in Financial Marketing
by Stewart Rose

Learn:

  • What is content marketing?
  • Why is it so important for financial institutions today?
  • What kind of content is needed?
  • What makes content drive sales?
Workshop

workshop

Engagement that can Double Cross Selling Activity

  • How to upgrade your marketing mix by integrating content
  • How to make an impact on digital channels (website, mobile, social media, email)
  • How to double your cross-selling activity

Tue, Nov 25, 2014 2:30 PM – 3:00 PM EST
Wed, Dec 3, 2014 3:00 PM – 3:30 PM EST

Blog

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Financial Content Marketing Tips, Series 1

Presenting the first set of our 1,000 content marketing tips! Click the thumbnails below to see individual tips at higher resolution. Go in-depth on content marketing and generate more leads. Check out our next 30-minute workshop!…