Content Marketing – engaging customers in dialogues that lead to more sales.

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Content

Relevant, easy to understand content on hundreds of topics to help uncover needs and make better decisions

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Delivery

Engages customers through the branch and digital channels where they are interacting with you

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Connections

Links customers to the exact person that can help at the time they need answers and are ready to buy

Why is it so powerful?


People are looking for help and will buy from the one who is there to provide it.

“When education comes first people are 5 times more likely to buy compared to a direct offer.”
(Next Century Media)

“Customers that are fully engaged represent an average 23% premium in terms of share of wallet, profitability, revenue, and relationship growth.” (Gallup Research)

Cost Advantage


Leverages frequent customer interactions through existing digital (website, email, social, mobile) and branch channels.

How it Works

Check out our Lead Generation Overview to see how Truebridge can work at your financial institution.

Featured White Paper

How to Leverage Existing Channels for More Revenue

Learn how to use content marketing to create more selling opportunities by leveraging your pre-existing communication channels.

Download Now

Upcoming Workshop

How to Leverage Existing Channels for More Revenue

Tue, May 5, 2015 2:00 PM – 2:30 PM EDT
Thu, May 7, 2015 3:00 PM – 3:30 PM EDT
Tue, May 26, 2015 3:00 PM – 3:30 PM EDT
Thu, May 28, 2015 2:00 PM – 2:30 PM EDT
Learn more

Recent Blog Post

Mystery Shopping Banks. How Do You Stack Up?

MYSTERY SHOP! Ah, two words that strike fear into the heart of customer-facing professionals everywhere…

Read More

Act now to make you the resource that customers turn to for more of their financial needs – before the competition arrives.

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