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Problem

Even though there is frequent engagement through multiple channels:

  • Share of wallet remains low (2 out of 10)
  • Finding answers is a top priority but hasn’t been easy*


*Aite’ Group study of senior marketing executives shows increase in share
of wallet as the top marketing initiative in 2014

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Putting The Puzzle Together

Truebridge Solution: Engagement Beyond Transactions = Growth

The Truebridge Content Marketing System is specially designed to give banks and credit unions a cost effective way to increase their share of wallet. A broad array of easy to read, compliance approved educational content engages individual and business customers in meaningful ways that go beyond transactions. A unique delivery platform using branch and digital channels generates sales leads across multiple product lines.

“Truebridge has the only turn-key content marketing solution that I’ve seen for the financial industry where the focus is solely on lead generation, sales and ROI.”

Jeffry Pilcher, Industry Expert, Editor of The Financial Brand

Resources

White Paper

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Using Content to Drive Sales – A New Direction in Financial Marketing
by Stewart Rose

Learn:

  • What is content marketing?
  • Why is it so important for financial institutions today?
  • What kind of content is needed?
  • What makes content drive sales?
Workshop

workshop

Engagement that can Double Cross Selling Activity

  • How to upgrade your marketing mix by integrating content
  • How to make an impact on digital channels (website, mobile, social media, email)
  • How to double your cross-selling activity

Thu, Oct 30, 2014 3:00 PM – 3:30 PM EDT
Tue, Nov 4, 2014 2:00 PM – 2:30 PM EST
Wed, Nov 12, 2014 2:00 PM – 2:30 PM EST

Blog

blog

How Adblock Plus is Driving Creativity in Marketing

Have you heard of Adblock Plus? With over 300 million downloads it is THE most popular browser extension in the WORLD. Browser extensions are add-on features for your web browser. You might use Internet Explorer, Safari, Mozilla Firefox or Google Chrome to browse the Internet. Extensions are kind of like apps on a smartphone; They enhance the…