“Truebridge has the only turn-key content marketing solution that I’ve seen for the financial industry where the focus is solely on lead generation, sales and ROI.”
Jeffry Pilcher, Industry Expert, Editor of The Financial Brand
So, what is content marketing?
Content Marketing is a new approach to marketing.
Content marketing takes traditional marketing in a new direction. Importance is placed on creating and distributing relevant educational content to attract and engage consumers in dialogues that lead to more sales.
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Resources
Using Content to Drive Sales
by Stewart Rose
Learn:
- What is content marketing?
- Why is it so important for banks today?
- What kind of content is needed?
- What makes content drive sales?
Lead Generation Workshop– Changing Times Call for New Techniques
Learn: How a content marketing approach will create more dialogues and more leads at a lower cost.
When: Tue, March 18th 2:00PM EST
How 3 Banks Are Coping with Changes in Branch Traffic
With a decline in branch traffic the future of banking is on everyone’s mind. A recent piece for Bank Investment Consultant by American Banker reporters Chris Cumming and Jackie Stewart highlights three strategies that banks are pursuing…