Problem
Even though there is frequent engagement through multiple channels:
- Share of wallet remains low (2 out of 10)
- Finding answers is a top priority but hasn’t been easy*
*Aite’ Group study of senior marketing executives shows increase in share
of wallet as the top marketing initiative in 2014
Truebridge Solution: Engagement Beyond Transactions = Growth
The Truebridge Content Marketing System is specially designed to give banks and credit unions a cost effective way to increase their share of wallet. A broad array of easy to read, compliance approved educational content engages individual and business customers in meaningful ways that go beyond transactions. A unique delivery platform using branch and digital channels generates sales leads across multiple product lines.
“Truebridge has the only turn-key content marketing solution that I’ve seen for the financial industry where the focus is solely on lead generation, sales and ROI.”
Jeffry Pilcher, Industry Expert, Editor of The Financial Brand
Resources
Onboarding: A Setup for Sales
by Stewart Rose
Learn:
- How deeper customer engagement during onboarding leads to more share of wallet
- How content keeps your customers connected to you
- How to deliver content that drives sales
How Innovative Onboarding Sets Up Sales
Learn:
- How to provide high value that uncovers more needs
- How to have customers come to you first for future needs
- How to leverage all of your channels to reinforce the onboarding experience
Tue, Aug 5, 2014 3:00 PM – 3:30 PM EDT
The Invisible Hand of Marketing
We’ve all heard of Adam Smith’s idea of the “invisible hand” before. We take this term to mean that the market will regulate itself (though this may not be what Smith was actually saying). But not only is there an invisible hand of the market, there’s one that can guide marketing too. The invisible hand of marketing works when you sell by…