Featured White Paper
Content Marketing: Using Customer Education to Engage and Sell
Learn how to use content marketing to create more selling opportunities by leveraging your pre-existing communication channels.
How Content Can Drive Sales
Wed, Aug 12, 2015 2:30 PM – 3:00 PM EDT
Thu, Aug 20, 2015 3:30 PM – 4:00 PM EDT
Recent Blog Post
The Most Obvious Opportunity in Banking Today
It doesn’t take much to come up with this answer. Think about it for a minute. Customers deal with their bank all the time. Yes, maybe the channels are changing with more and more digital options but the frequency of these interactions is still right up there…
Content Marketing – engaging customers in dialogues that lead to more sales.
Relevant, easy to understand content on hundreds of topics to help uncover needs and make better decisions
Engages customers through the branch and digital channels where they are interacting with you
Links customers to the exact person that can help at the time they need answers and are ready to buy
Why is it so powerful?
People are looking for help and will buy from the one who is there to provide it.
“When education comes first people are 5 times more likely to buy compared to a direct offer.”
(Next Century Media)
“Customers that are fully engaged represent an average 23% premium in terms of share of wallet, profitability, revenue, and relationship growth.” (Gallup Research)
Leverages frequent customer interactions through existing digital (website, email, social, mobile) and branch channels.