Check out our Product Overview to learn how you can use education to generate leads.
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Even though there is frequent engagement through multiple channels:
- Share of wallet remains low (2 out of 10)
- Finding answers is a top priority but hasn’t been easy*
*Aite’ Group study of senior marketing executives shows increase in share
of wallet as the top marketing initiative in 2014
Truebridge Solution: Engagement Beyond Transactions = Growth
The Truebridge Content Marketing System is specially designed to give banks and credit unions a cost effective way to increase their share of wallet. A broad array of easy to read, compliance approved educational content engages individual and business customers in meaningful ways that go beyond transactions. A unique delivery platform using branch and digital channels generates sales leads across multiple product lines.
“Truebridge has the only turn-key content marketing solution that I’ve seen for the financial industry where the focus is solely on lead generation, sales and ROI.”
Jeffry Pilcher, Industry Expert, Editor of The Financial Brand
Using Content to Drive Sales – A New Direction in Financial Marketing
by Stewart Rose
- What is content marketing?
- Why is it so important for financial institutions today?
- What kind of content is needed?
- What makes content drive sales?
A New Budget-Minded Approach to Lead Generation
Learn how to create more selling opportunities through your existing customer base and your existing branch and digital channels.
Tue, Jan 6, 2015 2:00 PM – 2:30 PM EST
Shifting Patterns of Content Consumption – How to Drive Sales
Patterns of content consumption are shifting. YouTube attracts more Millennials than any cable network (and they watch billions of hours of content each month). Physical newspapers are declining as people get their info from social feeds and online news aggregators. And even a good old-fashioned paperback can’t beat the convenience offered by…