Featured White Paper
Content Marketing: Using Customer Education to Engage and Sell
Learn how to use content marketing to create more selling opportunities by leveraging your pre-existing communication channels.
How Content Can Drive Sales
Tue, Oct 6, 2015 2:30 PM – 3:00 PM EDT
Engagement That Leads to Cross-Selling
Wed, Oct 14, 2015 3:00 PM – 3:30 PM EDT
Recent Blog Post
Educated Answers Your Customers Need
Information and answers. Without question, they are the currency of the day. Customers want to be educated and informed on the financial topics that matter most to where they are in life. You want to write their home loan? Educate them on the home buying process. You want to get their…
Content Marketing – engaging customers in dialogues that lead to more sales.
Relevant, easy to understand content on hundreds of topics to help uncover needs and make better decisions
Engages customers through the branch and digital channels where they are interacting with you
Links customers to the exact person that can help at the time they need answers and are ready to buy
Why is it so powerful?
People are looking for help and will buy from the one who is there to provide it.
“When education comes first people are 5 times more likely to buy compared to a direct offer.”
(Next Century Media)
“Customers that are fully engaged represent an average 23% premium in terms of share of wallet, profitability, revenue, and relationship growth.” (Gallup Research)
Leverages frequent customer interactions through existing digital (website, email, social, mobile) and branch channels.
How it Works
Check out our Lead Generation Overview to see how Truebridge can work at your financial institution.