Problem
Even though there is frequent engagement through multiple channels:
- Share of wallet remains low (2 out of 10)
- Finding answers is a top priority but hasn’t been easy*
*Aite’ Group study of senior marketing executives shows increase in share
of wallet as the top marketing initiative in 2014
Truebridge Solution: Engagement Beyond Transactions = Growth
The Truebridge Content Marketing System is specially designed to give banks and credit unions a cost effective way to increase their share of wallet. A broad array of easy to read, compliance approved educational content engages individual and business customers in meaningful ways that go beyond transactions. A unique delivery platform using branch and digital channels generates sales leads across multiple product lines.
“Truebridge has the only turn-key content marketing solution that I’ve seen for the financial industry where the focus is solely on lead generation, sales and ROI.”
Jeffry Pilcher, Industry Expert, Editor of The Financial Brand
Resources
Onboarding: A Setup for Sales
by Stewart Rose
Learn:
- How deeper customer engagement during onboarding leads to more share of wallet
- How content keeps your customers connected to you
- How to deliver content that drives sales
How Innovative Onboarding Sets Up Sales
Learn:
- How to provide high value that uncovers more needs
- How to have customers come to you first for future needs
- How to leverage all of your channels to reinforce the onboarding experience
Tue, Aug 5, 2014 3:00 PM – 3:30 PM EDT
Bankie Says Relax! How Banks Benefit from Emotional Branding
On the Holmes and Rahe stress scale, 24 of the 43 most stressful life events have a financial component. Mortgages made the list three times! These important events – like starting a new job or having a child – have serious financial components and emotions can run high. Financial marketers can drive sales if they understand how emotional branding…