Content Marketing – engaging customers in dialogues that lead to more sales.
Content
Relevant, easy to understand content on hundreds of topics to help uncover needs and make better decisions
Delivery
Engages customers through the branch and digital channels where they are interacting with you
Connections
Links customers to the exact person that can help at the time they need answers and are ready to buy
Why is it so powerful?
People are looking for help and will buy from the one who is there to provide it.
“When education comes first people are 5 times more likely to buy compared to a direct offer.”
(Next Century Media)
“Customers that are fully engaged represent an average 23% premium in terms of share of wallet, profitability, revenue, and relationship growth.” (Gallup Research)