Featured White Paper
Content Marketing: Using Customer Education to Engage and Sell
Learn how to use content marketing to create more selling opportunities by leveraging your pre-existing communication channels.
Recent Blog Post
Translating Content Into Sales: It’s All in the Delivery
According to an infographic from the Consumer Marketing Association, consumers spend an average of eight seconds looking at a billboard and 30 seconds viewing a TV ad. However, they spend 25 minutes on average reading a content marketing article. These statistics suggest that…
Content Marketing – engaging customers in dialogues that lead to more sales.
Relevant, easy to understand content on hundreds of topics to help uncover needs and make better decisions
Engages customers through the branch and digital channels where they are interacting with you
Links customers to the exact person that can help at the time they need answers and are ready to buy
Why is it so powerful?
People are looking for help and will buy from the one who is there to provide it.
“When education comes first people are 5 times more likely to buy compared to a direct offer.”
(Next Century Media)
“Customers that are fully engaged represent an average 23% premium in terms of share of wallet, profitability, revenue, and relationship growth.” (Gallup Research)
Leverages frequent customer interactions through existing digital (website, email, social, mobile) and branch channels.