Financial Content Marketing For Banks and Credit Unions 101


 

Are you providing the answers that your customers are looking for? Chances are, your competition is.

Content is a necessity in our digital era and there are tons of ways in which financial institutions can use content to generate customer loyalty and leads.

Content Marketing Facts

The Content Marketing Institute reports that

Eighty-six percent of B2C marketers are using content marketing, compared to 91 percent of B2B marketers, and on average, B2C marketers use 12 tactics to achieve their content goals. The most popular of these tactics include social media (84%), articles on a company’s website (84%), and eNewsletters (78%).

Industry vet Jim Marous stresses the importance of a great customer experience, which can be facilitated through content.

[A]s technology has advanced, communication channels have multiplied and the customer has assumed control of the sales and engagement processes, the ability to ‘manage’ the customer experience is no longer viable. Instead, it becomes the CMOs role (or a designated team) to view your organization from the customer’s perspective.

And it’s no wonder. 74% of people buy from the one who provides answers.

Financial Content Marketing 102

Now you know the basics of content marketing. To dive a little deeper and learn how to be a great content marketer (and to see what the competition’s up to) check out these posts.

 How To Build Your Bank’s Reputation As A Content Provider

  • Three simple steps for success

The Branch Traffic Problem And What To Do About It

  • With branches closing in record numbers, content can help you adapt to changes in customer behavior

How To Be A Top 100 Financial Institution With Content

  • See how you can get in on the 30 million Facebook likes that your competition is generating each quarter

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