You hear about branch closures a lot these days. People are doing so much of their banking online that branch traffic is low and looking to stay that way.
But this doesn’t mean that the branch is dead, just that we need to rethink its role a little.
Since your customers have moved online, you need to engage them there in order to get them into the branch.
In our upcoming content marketing workshop we’ll teach you how education-based content can be used both in the branch and online to generate. You can use content to shift transaction-focused encounters into dialogues that uncover more customer needs and create more sales opportunities.