Truebridge’s “eConnect” Takes Content Marketing to the Next Level


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Boston, MA: Truebridge is pleased to announce the launch of eConnect, a powerful email content marketing application designed to help financial institutions take their educational content to the next level. Truebridge’s eConnect technology delivers targeted, dynamic content on the customer’s terms, providing a service that’s customer-focused and drives sales.

Truebridge clients already have a vast library of financial content at their disposal through their Answer Centers. Now, that very same content can be used to connect with customers on a more personal level through proactive email delivery. The Truebridge eConnect service will provide your customers with content delivery through an email subscription service. This content is relevant and personalized for each individual customer. It puts banks and credit unions in position to give their customers the information they want, when they want it, in a way that connects them to the person who can help.

Customers can enroll in eConnect in the branch or online by simply supplying their name, email and selections of the life events that matter to them (e.g. planning for a baby; financing a mortgage). They’ll then begin to receive articles from your Answer Centers on only those subjects important to them. Emails can be sent with a frequency chosen by the customer and each one will have links to different articles in the Answer Center.

“We engineered eConnect to help our clients take their content to the next level” says Stewart Rose, President and C.E.O of Truebridge. Today’s customer wants to be taught not sold, and have a conversation, not be shouted at. “The days of one-size-fits-all marketing are over. What we’re providing with eConnect is 1-on-1 marketing” he added.

About Truebridge, INC: Truebridge, a thirteen-year-old content marketing company that caters to financial institutions, is a leading provider of innovative marketing solutions designed to attract, engage and educate a 21st century audience.

 

Sarah Smith

Manager of Client Services

Truebridge Financial Marketing

(617) 956-5020

ssmith@truebridge.com

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