Boston, MA: Truebridge, a financial marketing company located in Boston, is excited to announce SIS Bank’s launch of Truebridge’s Content Marketing System, the Financial Answer Center.
Engaging, educational and branded content is a must have for financial institutions of all sizes. “We are living in a content-driven economy. You cannot survive in the banking space today without a content marketing strategy”, says Jeffry Pilcher of the Financial Brand.
Instead of generic advertisements that may not be relevant, a content marketing approach provides educational material to aid the decision making process. Not only does this help the consumer make a more informed decision, it establishes the bank as a trusted resource.
“The Financial Answer Center gives us a unique opportunity to showcase our range of service capabilities, which will build brand loyalty and increase our share of wallet.” Explains Mark Mickeriz, SIS President and CEO.
By implementing Truebridge’s Content Marketing System on their website, SIS puts a fully stocked financial library at their customers’ finger tips, with connections to the representatives that can help just a click away. Truebridge content is organized around key life events, where statistics show people are 43% more likely to buy a financial product.
“Content marketing in the Financial Services world is a win-win,” says Stewart Rose, President and C.E.O of Truebridge. “The consumer wins because they get the help they’re looking for in order to make the best possible financial decision. The bank wins because they put themselves in place to help their customer with more of their financial needs- before the competition arrives.” Rose added.
About SIS Bank: Founded in 1933 and headquartered in Sanford, Maine, with additional branch locations in Springvale, South Sanford, Limerick, Buxton, Waterboro, Wells and York, Maine and Portsmouth, New Hampshire, SIS is a mutual savings bank that operates solely for the benefit of its deposit and loan customers and is focused on giving back to the communities where it serves. Deposits are insured in full by the Federal Deposit Insurance Corporation. SIS is an Equal Opportunity Employer and Equal Housing Lender. For more information, please visit their eBranch at banksis.com, Facebook page at facebook.com/banksis or call 207-324-2285.
About Truebridge, INC: Truebridge, a twelve-year-old Content Marketing company that caters to Financial Institutions, is a leading provider of innovative marketing solutions designed to attract, engage and educate a 21st century audience.
Manager of Client Services
Truebridge Financial Marketing