It’s getting to be that time of year when content marketers go into overdrive. Halloween leads into Thanksgiving, which leads into all our respective December-ish religious or secular festivities, which leads into the New Year, which leads into Valentine’s Day, and then finally, finally you can rest!
We’re moving out of the doldrums of summer. The Ice Bucket Challenges of yesterday have melted away. The kids are back in school.
A Content Calendar
The calendar can be a content marketer’s best friend; we stress this to all of clients. Just keeping an eye on the calendar can prevent a lot of headaches and help you stay active with a stream of content across your marketing channels.
Halloween’s around the corner. What are your content plans? The branch decorations, the pumpkin-carving and costume contests that you hold every year? They can be used as a part of your content marketing strategy.
Take photos, put together blog posts, share the festivities on your Facebook page. Seize these opportunities over the next few months to engage your customers beyond transactions and products.
How Halloween Spending Translates to Content
If you need more convincing about just how engaging Halloween content marketing can be, check this out. Americans spend almost $7 BILLION on the holiday – $330 million of which goes towards costumes for pets! We’ll buy $40 worth of candy and blow $66 on a spooky costume.
In our connected and social world, kids will be sharing photos of their hauls from trick or treating. Adults will be showing off their costumes. What’s more, 83% of businesses will run cross-channel marketing campaigns for Halloween. The big question is: How many are going to take advantage of all the content that can come out of the season?
Now’s the time to ramp up content production. You can engage your customers beyond day-to-day, humdrum banking, show a whole lot of personality and get people interested in what you have to say.
As the holidays come and go, make sure you tweet them on Twitter, post them on Facebook, pin them on Pinterest or record them for YouTube.