Boston, MA: Truebridge, a financial marketing company located in Boston, is excited to announce Premier America Credit Union’s launch of Truebridge’s Content Marketing System, the Financial Literacy Center.
Engaging, educational and branded content is a must have for financial institutions of all sizes. “We are living in a content-driven economy. You cannot survive in the banking space today without a content marketing strategy”, says Jeffry Pilcher of the Financial Brand.
Instead of generic advertisements that may not be relevant, a content marketing approach provides educational material to aid the decision making process. Not only does this help the consumer make a more informed decision, it works to establish the credit union as a trusted resource.
By implementing Truebridge’s Content Marketing System on their website, Premier America Credit Union puts a fully stocked financial library at their customers’ finger tips, with connections to the representatives that can help just a click away. Truebridge content is organized around key life events, where statistics show people are 43% more likely to buy a financial product.
“Content marketing in the Financial Services world is a win-win,” says Stewart Rose, President and C.E.O of Truebridge. “The member wins because they get the help they’re looking for in order to make the best possible financial decision. The credit union wins because they put themselves in place to help their member with more of their financial needs- before the competition arrives.” Rose added.
About Truebridge, INC: Truebridge, a twelve-year-old Content Marketing company that caters to Financial Institutions, is a leading provider of innovative marketing solutions designed to attract, engage and educate a 21st century audience.
Manager of Client Services
Truebridge Financial Marketing