Engaging Your Customers on Multiple Platforms


Chances are pretty high that a significant part of your morning routine involves picking up your phone and checking Facebook, Instagram, Twitter, or Pintrest. (Maybe even before you reach for that first cup of coffee!) That’s life in in the digital age, though. People are attached to their phones and use them to connect to just about any and all information.

Leveraging social media to connect with your customers can be a bit daunting when you are unsure of which route to take. However, the industry is full of excellent examples that can help your bank or credit union harness the power of social media to connect with customers.. For example, Bank of America has found that Pintrest has become a good platform for them to connect with their customers on a life stage level. By pinning on a variety of boards that include financial interests and relating to different stages of people’s lives, they engage their audience on a deeper level.

Filene regards social media as a standard part of every Marketing department’s communication and brand strategy. Banks and credit unions could be missing out on opportunities by not participating on platforms where their customers are. The same holds true for platforms that your bank or credit union might own and be using to draw in your customers such as mobile banking.

More than ever, consumers are able to easily link to their financial information via the mobile banking option. Being able to check your balance on your phone instead of going to a branch or ATM, or having the ability to deposit a check by just taking a picture, has become the ultimate in convenience, and no doubt the reason so many financial institutions offer it.

What’s more, mobile apps have evolved to the point where banks can use their app to engage their customers or members with marketing messaging pertinent to the bank or credit union’s current promotions or stages they see their customers going through within the mobile platform.

Even this platform is rapidly changing. In fact, the next evolution of mobile app marketing will involve giving you the ability to market to your customers using specific, targeted and well-placed content. By using story-based content, narratives based on life state events to help teach customers about their finances, the road to increased cross-sell and share of wallet becomes a lot more convenient and easier for the user.