While some of the ways we provide customer service have changed over the years, the importance of good customer service has not. It remains one of the critical keys to keeping customers happy. As customers interact with your financial staff, they not only expect a friendly smile when they walk into a branch office, but also a happy hello when they log on to your website. Most of us can relate to the frustration of having something go wrong and not being able to reach anyone for help. Having a Live Chat feature can help you provide that personal touch that so many online exchanges are lacking.
Live Chat customer service has helped create a personal interaction that is missing from online banking and website customer service in general. This service can help create a strong relationship with the customer during a transaction that would otherwise be very much self-serve. A simple, “Need any help?“ or ”Chat with us now” in a pop-up box on your site or within online banking is a great way to show customers you are committed to serving them. Live Chat allows you to talk with your customers about sensitive information in public or at work without anyone overhearing.
- When questions arise about the website, the Live Chat rep can respond to the customer immediately by sharing their screen and walking them through the steps.
- Live Chat enables the sending of links to pages within the site that are of value.
- Live Chat cuts costs and boosts customer satisfaction scores.
- Wells Fargo’s Live Chat showed a rate jump from 30% to 40%
- A Live Chat agent is able to handle two to three conversations simultaneously versus one conversation at a time with a phone agent.
So what does this all have to do with your Content Marketing strategy? Well, Live Chat, acting as a perfect gateway to fostering a more personal connection with your customers, also creates the perfect conduit for educating your audience with content.
Imagine if, as your Live Chat reps are chatting with a customer about buying a new car and applying for an auto loan, they are also able to send links to relevant content – within your own website – about how to avoid making mistakes at the dealership when it comes to buying a car. Actions like this will go miles in terms of building trust and helping to win the business of your customer time and time again.
Live Chat and Content Marketing are all about helping to create more trusted, personal connections with your customer. With a strategy that allows them to work together, your bank or credit union can go even further!