If you’re reading this blog, you probably know by now that there are some direct benefits of implementing a content marketing strategy for your bank or credit union. These benefits include such things as increased cross-selling and a bigger share of wallet.
But did you also know that content marketing provides many fringe benefits that come after you’ve watched your cross-sale ratio rise and are accumulating ROI on your strategy?
- Trust. One of the cornerstones of content marketing is that by educating customers around financial life-stage events you build trust so they turn to you when they’re ready to buy. But what happens after the initial sale? The fact of the matter is, once you’ve proven yourself to your customer, the trust they have in you is likely to keep them coming back time and time again – for every turn in the financial road.
- A Resource For You. With a library of content at your fingertips, a content marketing strategy is not only creating a resource for your customers, but it’s also creating one for you. Your financial institution will never be short on blog, Facebook or Twitter content again. It’s the gift that keeps on giving!
- More website traffic. A well-executed content marketing strategy ensures that pages containing content are optimized for search engines. With a specified number of pages containing relevant keywords, more traffic is going to be driven back to your site. More traffic translates into more opportunity to market to prospective customers.
Sure, there are plenty of other fringe benefits of a great content marketing strategy! If your organization hasn’t taken advantage of content marketing just yet, now might be the time!