To ensure that your content marketing strategy is implemented correctly, and by correctly we mean strategically, here are a few basic questions you should answer and steps you can take to start off on the right foot.
The first step is to identify your business goals. Additionally, you should determine which audience(s) you need to reach to meet those goals, and determine the channels you will use to connect with them; answering these questions will help you map out the journey the buyer will take by consuming your content.
A basic content strategy should have the following components:
- Identify the key objectives that will impact your business’ bottom line through content distribution
- Identify your target markets and who will be likely to consider sales through content
- Identify and distribute content that motivates each target market
- Create an editorial calendar. This will give you a big picture overview of what content you are putting out and when and will help you stay organized and on schedule
- Create a promotion plan to reach each of the target markets
- Make distribution and tracking easy by taking advantage of automation and using applications such as Hubspot, Hootsuite or Toutapp
The last point in your strategy, executing through automation and application use, is an especially key component to your content marketing. Being able to place your content across multiple platforms and channels at selected intervals, all while delivering a consistent message, will increase the success rate of your strategy.
Content marketing is all about building trust over time and establishing yourself as a financial advisor so that when consumers are ready to buy, they think of you. As such, it is important to keep in mind that your content marketing strategy may take time to show the measurable results and achievement of goals, but including these 6 basics as you plan will help you move your content marketing strategy in the right direction.