Content Marketing Strategy


A smart marketer is someone who has the ability to capture a person’s attention with content that is relevant to their situation while also benefiting their organization’s strategic plan. Content marketing, still considered somewhat of a new kid on the block, it is still rooted on the same principles of traditional marketing.

At Truebridge, we share our weekly blogs and integrate the topics from the blog posts into our social media channels. This allows us to help engage our audience and direct them to our website. It is also a way in which we keep in touch with our clients who we don’t always hear from.

Here are 3 ways in which your bank can use a content marketing social media strategy to help drive engagement and revenue:

  • Powerful content lifts conversions everywhere else. Simply put, if you position your organization as a thought leader in your content, your customers will turn to you for more advice and open more cross-sell opportunities.
  • Use your website as the hub. Your content marketing strategy should be rooted in the idea that traffic to your website is going to give you more appeal to customers. Using your website as the hub of all activity for content allows you to follow this practice.
  • Build in metrics. A great content marketing strategy is nothing without a roadmap to return on investment. Identify your metrics up front to prove you are getting the most of your strategy.