Building Credibility: The Importance of Accessibility


A multitude of factors unite to help us decide who we will give our financial business to. One of the big factors are credibility and trust.

In the age of the internet, when most of the people in the world we live in are savvy enough to create a web page for themselves if they so wish, we find ourselves well advised to skepticism. When encountering a new business, we will likely ask ourselves not only “what do they do” and “how do they do it,” but “who are these people?” It is no hidden fact that certain people, when hiding behind a mask of anonymity, may act unscrupulously. Perhaps that is why in a study produced by KoMarketing Associates, 44% of respondents indicated that a factor that caused them to leave a business’s website was a missing phone number or contact information.

From there, 54% of respondents answered, more generally, that a lack of thorough contact information would be enough to reduce credibility in a potential vendor and cause them to leave the website. Logically, we can deduce a few reasons for this to be the case.

  1. If a person is interested enough to do business with your company, they will likely wish to be in touch. If they do not have a way to do so, the can move on to someone who will.
  2. Anyone can be behind the screen we see. If we don’t know how to accurately reach someone, we do not know how secure this business may be.
  3. Often, a business will request information from a prospective buyer, in the form of an email or a name. Websites that ask for contact information from others but seem reluctant to give out their own violate a sense of mutual trust or reciprocity.

Without the proper introduction, any given prospective customer has more than enough reasons to pass on your business. The simplest way to ensure you come across as a credible source, to make sure half of your prospective buyers do not leave immediately or find your business suspect, is to stick your name to it. Ultimately, what it comes down to is simple; if your business is something you value enough to put your own name behind and your prospective customer can verify that you are a real person, then your credibility remains intact.

How does your credibility hold up?