Overview:

Today's environment of consumer angst provides banks and credit unions with an opportunity to gain a significant increase in share of wallet and the associated cross-sell revenues-while building client loyalty at the same time.

What you'll learn:

Join Luke Owen, Marketing Officer, as he walks you through the techniques to turn your website into a hub of financial information for your clients.  We'll also show you how to merchandise the information in a way that can generate referrals to appropriate professionals within your institution.

Who Should Attend:

• Marketing Directors
• Web masters
• Program Managers (investments, insurance, mortgage, commercial)