Brand Finance’s “Global Banking 500″

Posted by Luke on Fri, March 13, 2009

Thanks to The Financial Brand, I found my way to the home page of Brand Finance, a leader in independent brand valuation consultancy. They have a report called the “Global Banking 500″ that showcases the top 500 bank brands based on their value.

How does this group determine the value of an institutions brand? Here are some key points taken from their site:

We value intangible assets as components of Enterprise Value, and carry our rigorous market and comparable analysis to support assumptions

We match the basis and methods for each valuation to its purpose and the reporting jurisdiction

Our robust valuation approach is enhanced by an integrated knowledge of marketing, licensing and brand transactions

We work closely with client’s auditors, tax advisers and lawyers

brandfinance Brand Finances Global Banking 500
Collectively among the top 500, brand value fell by $218.1 billion and 198 brands from 2007 were completely knocked off because they either disappeared (Lehman Brothers) or taken over by government (Fannie and Freddie).

The report is free once you provide a bit of information about yourself. Download your copy today: Download.

We don’t hear enough about how banks are perceived, especially in this country. Everyone is too focused on gathering deposits and building new products and adding perks to attract those customers who are jumping ship left and right. All the while the overall perception of banks has not changed and the value proposition continues to fall short of expectations.

The question is, who will take the reigns and stand out from the pack? Better yet, how do banks go about changing their image in the eyes of customers today? If you haven’t read our one page brief, Using Customer Education to Boost Image and Sales, take a minute to do so and let us know what you think.