Branch referral generation survey

Posted by Stewart Rose on Wed, May 20, 2009

Branch referral generation is important if you’re a program manager or sales rep inside a bank or credit union. The branch network is one of the greatest advantages a bank has over the competition yet time and time again we here that the opportunities generated by the brick and mortar foundations are far and few between.

This is not a new discovery. There are hundreds of firms, including Truebridge, who provide solutions for solving the problem. Yet even with all these solutions, the branch referral problem still remains a common issue in the banking world.

Last fall we conducted a survey in conjunction with the Bank Insurance & Securities Association on Cross Selling Success Factors. In this study, which included responses from 375 individuals and 120 financial institutions, over 70% said that branch referral generation is key to the success of cross selling investment and insurance services inside a bank. Yet only 37% said that their bank was either “very able” or “able” to do just that. Download a copy of the survey.

In an effort to help understand what is standing in the way, we are conducting a new survey on Branch Referral Generation that is intended for program managers and sales reps who rely on branch referrals to grow their books of business.

If you are a program manager or sales rep and would like to participate, please contact us at info[AT]truebridge[DOT]com or by calling us at 800-476-6118 and we will send you a link to the survey. If you know anyone who works in these capacities and would like to send them the survey invitation, let us know.

If you have an opinion about this common problem and want to share it with the world, leave a comment in this post.