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	<title>Comments on: What is the true meaing of Cross-Sales?</title>
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		<title>By: While WE are Cross Selling, THEY are Cross Buying &#124; Truebridge, Inc</title>
		<link>http://www.truebridge.com/blog/2009/07/what-is-the-true-meaing-of-cross-sales/comment-page-1/#comment-366</link>
		<dc:creator>While WE are Cross Selling, THEY are Cross Buying &#124; Truebridge, Inc</dc:creator>
		<pubDate>Wed, 11 May 2011 20:32:49 +0000</pubDate>
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		<description>[...] is a task that does not have an end.  To do it well, you should never be ‘done’.  The art of cross selling involves all parties within the financial institution to be working together.  The same BIC [...]</description>
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