Financial Marketing and Cross Selling Blog
REWORK: Recommended Book For Bank Marketing and Management
How can a business book written by the founders of a small software development company be applicable to bank executive and marketing professionals? I asked myself the same question. REWORK was written by Jason Fried and David Heinemenier Hansson, the founders of 37Signals, a company that has created several products that help teams work together more effectively. For bankers, conventional ideas and methodologies aren’t what separate you from your competitors. Most often it’s your ability to be open-minded to new ways of thinking and putting them to work…or sometimes reworking them entirely.
Prior to reading REWORK, I was somewhat familiar with the company 37signals and the products they developed but never really knew their background. For most that have never heard of 37signals, they are a small software company that have developed a number of web-based apps for collaboration, information sharing and project management which are now used by millions around the world.
REWORK provides the reader with the insight into the attitudes of the founders and a basis for the reasons for their success. As a designer & developer myself, I wasn’t sure how their philosophies and ideas could really be applied to the large scale audience but they certainly managed to do so from my perspective. If you subscribe to conventional wisdom, this book may not be for you because the authors tend go against your experience and what has been instilled into you during your college and post-collegiate years. Nonetheless, this is a worthwhile book, for everyone from the single self-employed individual, the small business owner, all the way up to the larger institution management and marketing professionals.
Five reasons why bank branches don’t deliver referrals
We all know it’s a problem and everyone has their own opinions on why we only see a trickle of referrals but how do we open the faucet? In today’s featured post we’re here to help uncover what’s really going on at the frontlines.
Back in April we conducted a survey that included over 160 sales reps and program managers from banks throughout the country. We pulled together some common factors that have been thrown around in the industry as barriers for branch referrals and asked them to rate each one on how big of a barrier they were. Here is what we found (in order from least to greatest barrier):
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