Financial Marketing and Cross Selling Blog
How Social Media is Changing Bank Marketing
Essentially, “Social Media” is really just a buzz word that has come to be used to describe the ever changing landscape of the internet that we’ve all grown to know so well. The phrase simply refers to all the social networks in existence and the way we, web users, customers, and brands interact with each other online today. Not only can a single social network be used as a marketing tool in itself, but integrating social media channels into your website gives you the power to leverage your website in ways that didn’t exist years ago. The difference between traditional websites and the ones within social media communities is the simple notion that traditional websites speak to a single customer at a time, where as social media sites allow everyone to have a voice. In this sense, social media is the catalyst that makes our everyday web experience so much more dynamic and it has opened the doors for individuals and brands to create their own unique online presence.
Helpful content marketing techniques from SunTrust’s retirement section
I was reminded of the LiveSolid.com website during a recent conversations with Jeff Pilcher of The Financial Brand. The site was built by SunTrust Bank in Atlanta, Georgia. It’s a big blue site that unless you look carefully you’d never know it was created by SunTrust. Why a bank wouldn’t want to make it clear that they were associated with such helpful content is beyond me.
But then I took a further look at their own website at www.suntrust.com. As I dug into the retirement section I stumbled upon their retirement microsite. This site is very well put together and is a great lesson in how to create compelling online content that pulls your audience in and eventually can lead them to wanting to meet with one of your professionals.
Lets take a look at what happens when we first enter the site. At first we are met with four personas:
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