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Trends in Content Marketing: Mobile   Recently updated !

Most of us check out phones constantly. We use them to message and call our friends and family, but also to play games, listen to music, watch videos online, read, and surf the web. While these acts are ubiquitous now, ten years ago this was uncommon. Our constant connections to each other through technology are […]


Knocking Out the First Impression

Hello. Good afternoon! How are you? How have you been? How do you introduce yourself? At one point or another, we’ve all tried to win that first impression. Especially when we navigate our way through business, we all want to appear professional, intelligent, easy to work with… the list goes on. When we speak to […]


Connecting with Clients

Finding effective and efficient ways to connect with bank customers can be difficult. Branch traffic has been slowing on a consistent pace over the past few years. Website is traffic has made up for this slow down, especially on the mobile side. A good marketing strategy includes engaging and connecting with customers. Marketo, a marketing […]

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Content Marketing Strategy

A smart marketer is someone who has the ability to capture a person’s attention with content that is relevant to their situation while also benefiting their organization’s strategic plan. Content marketing, still considered somewhat of a new kid on the block, it is still rooted on the same principles of traditional marketing. At Truebridge, we […]

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Taxes & Student Loans: Educate to Create Opportunities

It’s that time of year again. People are hurrying to get their tax returns processed. Others, with their sights set on college, are going through Free Application for Federal Student Aid (FAFSA) materials. In both cases, customers or potential customers, are bound to need a little clarification. In fact, as is the norm, clients/members who […]

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6 Features of a Successful Content Marketing Strategy

To ensure that your content marketing strategy is implemented correctly, and by correctly we mean strategically, here are a few basic questions you should answer and steps you can take to start off on the right foot. The first step is to identify your business goals. Additionally, you should determine which audience(s) you need to […]

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Live Chat: The Personal Touch

While some of the ways we provide customer service have changed over the years, the importance of good customer service has not. It remains one of the critical keys to keeping customers happy. As customers interact with your financial staff, they not only expect a friendly smile when they walk into a branch office, but […]

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