Blog


The Branch of the Future Leads to Content of the Future

A recent article published by The Financial Brand attempted to answer the question “what will the bank branch of the future look like?” While it’s hard to fully anticipate what bank branches will look like in the future, there were many common themes that ran through the article. Featuring interviews with financial industry experts throughout […]


How Frequent Does Your Content Strategy Need to Be?

There is a constant conversation taking place about the saturation of messages and the threshold by which consumers begin to tune out your messaging due to too much frequency. The challenge for any marketer is to find the sweet spot between being able to relay your message effectively while not crossing the line into making […]


How to Make Your Content Go Visual

Let’s take a moment to think about Facebook. While we’re thinking about it, if you have a personal Facebook page, let’s focus on that instead of the Facebook page of your bank or credit union. Now, thinking about posts on your Facebook News Feed that you ‘Like’ or ‘React’ to, what do you see in […]


Your Bank Should Own Your Content

The world of brand influencers continues to grow and change in the digital age. For years, brands have looked to influencers to promote their products, encourage people to feel as though they are part of a community, or see themselves in other’s shoes by way of celebrity endorsers. Authenticity Reigns In an age where authenticity […]


How to Map Your Content Marketing into Sales

If your bank has a content marketing program currently running, and your bank is like most, executive management is asking about the return on investment for this program. Tracking ROI on initiatives such as content marketing and social media selling can be a tricky proposition. However, there are some proven methods to being able to […]


Preparing for a Cyber Attack: A How-To Guide for Financials

A study performed by Kaspersky Lab in Woburn, Massachusetts revealed that, of businesses surveyed (including financial institutions), 40% are not confident that they are protected against cyber threats. The 2016 survey shared that businesses are most vulnerable to threats such as targeted attacks (using malware) and DDoS (Distributed Denial of Service) attacks – where many […]


Content is Everything

You’ve heard the phrase “Location, Location, Location!” when it comes to brick and mortar buildings. Building branch offices is no different. However, when it comes to digital marketing, it’s all about “Content, Content, Content!” When you think about it, content is what keeps the internet relevant and moving forward. Think about your bank’s website. Without […]


3 Ways to Avoid Wells Fargo Cross-Selling

Wells Fargo’s recent headlines regarding their bank-wide account opening scandal, resulting in numerous fines, staff replacements and goal reorganizations, has effectively changed the conversation about cross-selling across the financial industry. As cross-selling and customer share-of-wallet continue to top the list of organizational goals for financial institutions, there is now a more apparent responsibility to ensure […]


3 Ways to Capture Millennial Market Share

Capturing market share – through new customer acquisition or existing customer cross-sell – has been at the forefront of financial institution’s goals for years. In fact, the 2016 State of Financial Marketing Report ranks this goal as number one among those polled. A staggering 49% rate this as their top priority. It is no surprise […]