Financial Marketing and Cross Selling Blog
The difference between financial literacy and education-based marketing
The NFCC has announced that April is Financial Literacy month. They’re pulling out all the stops by making trips to Capital Hill and launching two new websites, one in Spanish – www.termineconsudeuda.org – the other a blog providing debt advice – www.debtadvice.org. Many banks and credit unions should join in with NFCC in supporting this cause.
I’ve had many people ask me, “Luke, you guys talk alot about using education as part of your marketing initatives. How is that any different then the financial literacy campaigns that banks and credit unions conduct throughout the year?” For starters, one of the main reasons we stopped using the term “education-based marketing” was because of this close relation in semantics to financial literacy. As you may know from reading our company blog, we’ve been using the term Content Marketing to better explain how the process works.
I think the best way to look at it is to think about your days in school. You may have been a go getter and strived to learn but lets face it, the majority of our peers are not all that excited to get up in the morning and take that yellow bus into the morning classroom. No one wants to be forced to learn and terms like “literacy” and “education” bring back those... Read More >>
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