Financial Marketing and Cross Selling Blog
In a recent post we discussed the concept behind Content Marketing. The approach is not necessarily new but with the technologies of today, mostly driven by the Internet, more and more companies can implement content marketing strategies without having to rely on the big media outlets like in years past. There are many individuals as well as companies that either use the same term or have another name for it such as Inbound Marketing. But a book that recently landed on our radar struck a chord here at Truebridge and we were lucky enough to have a chance to speak with one of the authors.
Newt Barrett, who co-authored the book Get Content, Get Customers with Joe Pulizzi, was gracious enough to spend some time talking with us about the future of marketing. Joe and Newt met while working together at Penton Publishing. But it wasn’t until after they had left and were out on their own that they decided to pull their experiences together to write about the direction or marketing and PR for B2B and B2C companies.
The beginning of our conversation started out with Newt getting a phone call from his realtor as he and his wife are in the process of selling their home. I was curious as to how that’s... Read More >>