Financial Marketing and Cross Selling Blog
Essentially, “Social Media” is really just a buzz word that has come to be used to describe the ever changing landscape of the internet that we’ve all grown to know so well. The phrase simply refers to all the social networks in existence and the way we, web users, customers, and brands interact with each other online today. Not only can a single social network be used as a marketing tool in itself, but integrating social media channels into your website gives you the power to leverage your website in ways that didn’t exist years ago. The difference between traditional websites and the ones within social media communities is the simple notion that traditional websites speak to a single customer at a time, where as social media sites allow everyone to have a voice. In this sense, social media is the catalyst that makes our everyday web experience so much more dynamic and it has opened the doors for individuals and brands to create their own unique online presence.