Financial Marketing and Cross Selling Blog
A move towards simpler times in the banking industry is on the rise
Trader Joe’s has come up with a new lager they call Simpler Times. While it may not be at the top of the drinking list for beer aficionados, the name itself is ingenious. People today are in desperate need of a time when life was easier to understand. Today’s complexities have clouded many of our own judgments and one area where people have clearly been out of touch is their own personal finance.
This is why you’re seeing all this talk about Personal Financial Management tools and people like Aaron Patzer, new CEO of Quicken and founder of mint.com, talking about the simplicity these tools bring to ones financial life.
Tomorrow’s State of the Union will surely gain the attention of not only average citizens but also those tied to financial reform. They’ll be looking out for things like “consumer protection agency” and “too big to fail”. There’s also been talk from the Obama crowd forcing banks to offer what they call “plain vanilla” mortgages (Read more about this in the New York Times). No matter what happens, I think that we can all agree on one thing – the simpler the better.
This is not just to please the bounty hunters in Washington but it’s also to please the customer. People want simple, easy to understand answers to questions they have about their financial needs. The more complex a product the more likely they are to second-guess their decisions. And... Read More >>
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