Financial Marketing and Cross Selling Blog
A bright side to today’s banking industry
Before I joined Truebridge over five years ago, my knowledge of the banking industry was quite limited. In other words, I was the average American. I was a long time First Union checking account holder and then, by default, a long time Wachovia customer.
During my first few months with the company, my job was to source potential leads. This is where I discovered the hidden world of small banks.
Today, this world is starting to shine. Here are some examples where the media covers the little guy. All segments except for one are ironically titled, “The Little Bank that Could”.
Here is a CBS Evening News segment where a small bank in Vermont is highlighted: Read the article
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