Financial Marketing and Cross Selling Blog
Truebridge joins the financial twitter world
There was hesitation in starting a Twitter account for Truebridge. Was our industry using this new social networking tool? Would anyone follow us?
It turns out a lot of banks, credit unions and financial professionals are on Twitter. The more I research and learn how to use this tool the more it makes sense.
Follow us on Twitter: http://twitter.com/truebridge
Those who know how to use the social media platform are using it to spread a message. They’re using it to create stronger bonds within their industries. Whether that be the music industry, tech industry or the banking industry.
For example, a credit union, TDECU, linked to an article on the concept of the “Bill Creep”. It states that more and more consumers are being blindsided by small fees for services they sign up for such as Netflix, Rhapsody and even major items like the cell phone when you factor in the text messages and media charges. It’s a great read for anyone concerned about their finances in these tough economic times. The fact that their credit union was the one who pointed out the article will increase the trust factor of their brand.
This is a great way for institutions to directly communicate with their audience in real time. Some of their followers may even receive text messages to their phones every time they post a message (a “tweet” in Twitter language). Of course, I... Read More >>
Truebridge joins the financial twitter world
There was hesitation in starting a Twitter account for Truebridge. Was our industry using this new social networking tool? Would anyone follow us?
It turns out a lot of banks, credit unions and financial professionals are on Twitter. The more I research and learn how to use this tool the more it makes sense.
Follow us on Twitter: http://twitter.com/truebridge
Those who know how to use the social media platform are using it to spread a message. They’re using it to create stronger bonds within their industries. Whether that be the music industry, tech industry or the banking industry.
For example, a credit union, TDECU, linked to an article on the concept of the “Bill Creep”. It states that more and more consumers are being blindsided by small fees for services they sign up for such as Netflix, Rhapsody and even major items like the cell phone when you factor in the text messages and media charges. It’s a great read for anyone concerned about their finances in these tough economic times. The fact that their credit union was the one who pointed out the article will increase the trust factor of their brand.
This is a great way for institutions to directly communicate with their audience in real time. Some of their followers may even receive text messages to their phones every time they post a message (a “tweet” in Twitter... Read More >>
Online Social Networking by the BAI
I recently joined the BAI Online Community and so far I’m very impressed with the overall design and functionality of the site.
When you join, you’re asked what’s your goal, who you’re looking to network with and what professional challenge you hope to overcome by joining the community. You create a short bio of who you are, upload a photo, and away you go.
They have several groups you can join such as the BAI Mavericks in Banking, Financial Services Marketers, Banking Strategies Corner and Employment Opportunities. From what I can tell, anyone can join.
There are various ways to connect with
other members in the community. One of my favorite tools is the BAI People Map where you select certain criterias and based on your choices, a circular map appears with little human icons representing all the members that fit your criteria. You are the gray icon in the middle of the map. The more relevant a member is based on the search criteria, the closer they are to you in the map. When you scroll your mouse over each icon, a window pops up with details of the member. Very useful tool for finding contacts.
But like any other online network, it all starts with the blogs. A few select members run the community blogs. You can read each one individually or follow the “community blog” which shows all posts. I’m not sure how you can become a blogger but I’m assuming it has to do with being an actual member of the BAI.
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