Financial Marketing and Cross Selling Blog
Helpful content marketing techniques from SunTrust’s retirement section
I was reminded of the LiveSolid.com website during a recent conversations with Jeff Pilcher of The Financial Brand. The site was built by SunTrust Bank in Atlanta, Georgia. It’s a big blue site that unless you look carefully you’d never know it was created by SunTrust. Why a bank wouldn’t want to make it clear that they were associated with such helpful content is beyond me.
But then I took a further look at their own website at www.suntrust.com. As I dug into the retirement section I stumbled upon their retirement microsite. This site is very well put together and is a great lesson in how to create compelling online content that pulls your audience in and eventually can lead them to wanting to meet with one of your professionals.
Lets take a look at what happens when we first enter the site. At first we are met with four personas:
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