Financial Marketing and Cross Selling Blog
Branch referral generation survey
Branch referral generation is important if you’re a program manager or sales rep inside a bank or credit union. The branch network is one of the greatest advantages a bank has over the competition yet time and time again we here that the opportunities generated by the brick and mortar foundations are far and few between.
This is not a new discovery. There are hundreds of firms, including Truebridge, who provide solutions for solving the problem. Yet even with all these solutions, the branch referral problem still remains a common issue in the banking world.
Last fall we conducted a survey in conjunction with the Bank Insurance & Securities Association on Cross Selling Success Factors. In this study, which included responses from 375 individuals and 120 financial institutions, over 70% said that branch referral generation is key to the success of cross selling investment and insurance services inside a bank. Yet only 37% said that their bank was either “very able” or “able” to do just that. Download a copy of the survey.
In an effort to help understand what is standing in the way, we are conducting a new survey on Branch Referral Generation that is intended for program managers and sales reps who rely on branch referrals to grow their books of business.
If you are a program manager or sales rep and would like to participate, please contact us at info@truebridge.com or by calling us at 800-476-6118 and we will send you a link to the survey. If you know anyone... Read More >>
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