Blog


Building a Human Firewall: The First Line of Defense

  Training and preparation have never been more crucial in the financial services industry. Updated privacy regulations from Europe, China, and the US have both risk management companies and cyber insurance brokers racing to provide institutions with the best tools to prevent harmful cyber threats. However, most organizations today aren’t utilizing the tools they already […]


The Evolution of Risk Auditing for Cyber Behavior

95% of corporate cyber-attacks involve human error. A new audit tool has been developed to allow auditors to go deeper into the qualitative aspects of these risks. The perception of risk auditing today has shifted from, “did it occur?” to, “did it work?” It’s no secret. Businesses are becoming far more susceptible to cyber-attacks and […]


What Will Content Look Like in 2020?

A lot has changed in the past three years, hasn’t it? Just 1096 short days ago, we sat just past the middle of 2014, not knowing how drastically our world could change in a short amount of time. Think about it. In 2014, (if you’re an Apple user) the hottest phone tech in your pocket […]


Treating Content as Your Differentiator

Recently, an article was published by Entrepreneur magazine titled “4 Key Content Marketing Lessons to Learn from Netflix.” The article was both informative and a great read, expanding on concepts that the author has observed Netflix using in their strategy to dominate the video streaming content space. This was done even though the author was […]


Achieving Data Driven Content

The ultimate goal for marketers with any type of content – traditional, digital, social, etc. – is to find the optimum place where content meets consumer behavior, often driven by different data points. Doing so makes more efficient use of your marketing dollars and creates relevant, one-to-one marketing between you and your consumers. But what […]


Designing Consumer Choices

As professionals in the financial industry, we work with complex products, services and tools in order to meet the demands of customers. Often times, the greatest challenge is being able to boil down all of the complexity in the consumer financial marketplace to simple terms so that all customers can understand what we are doing […]


How Content Can Be the Center of Your Bank

Recently, Truebridge attended a major financial industry marketing conference, visiting with financial marketing professionals of all levels in the industry. Through visiting at the conference, we learned a great deal about where professionals see the role of content in their organization. We learned that there is a strong understanding for the need for good, quality, […]


Using Marketing Signals Correctly   Recently updated !

Marketing signals, or better known as data points that allow you to predict consumer behavior, have had a prominent role in financial marketing for some time. These signals allow you to better predict your customer’s behavior, such as when people are moving (requiring a new mortgage) or are showing unrest with their current credit card […]


Create More Mindful Cross-Selling

At our core, Truebridge is a provider of financial education content and a platform by which to distribute content in ways that create cross-selling opportunities. Our company’s mission is to enable financial institutions in engaging their customers in more meaningful conversations, approaching the customer with a needs-based experience in order to facilitate recommendations. In light […]


Create Next Best Product Solutions

Using analytics to decipher consumer behavior has been at the core of the retail industry for decades. Financial institutions are no strangers to this market, either, using behavior and predictive analytics to automate many of their processes. Many applications of analytics for financial institutions began with, and are still centered around, using them as part […]