News


Truebridge Launches New Financial Education and Cyber Security Services

Contact: Aaron Gregerson, MarketMatch, VP, Client Management, 937-856-1399 Boston, Mass., May 17, 2017 – Truebridge Integrated Content Marketing, an industry leader in providing consumer financial education content for financial institutions, is excited to announce the launch of its new MoneyWise and CyberSmart services for all bank and credit union clients. Over the past 15 years, […]


Mobile Efficacy Explained

  Last week, we started a discussion about the benefits of mobile apps, mobile sites, and the increasing importance of utilizing these delivery channels. Today, we look more in-depth into what factors contribute to increased audience engagement, and what the current and future landscape of mobile might look like. Simplicity and Ease Are The All […]


Premier America Credit Union Implements Truebridge’s Content Marketing System

Boston, MA: Truebridge, a financial marketing company located in Boston, is excited to announce Premier America Credit Union’s launch of Truebridge’s Content Marketing System, the Financial Literacy Center. Engaging, educational and branded content is a must have for financial institutions of all sizes.  “We are living in a content-driven economy. You cannot survive in the […]


Truebridge Announces Cybersecurity Content Update: Protection Plus a Gateway to Sales

Boston, MA – January 16, 2015 – Truebridge, a content marketing company serving the financial industry, is excited to announce the newest update to its Content Marketing System. Threats to cybersecurity have become increasingly prevalent over the last few years. In order to help the customers and employees of financial institutions stay safe online, Truebridge […]


SIS Bank Implements Truebridge’s Content Marketing System

Boston, MA: Truebridge, a financial marketing company located in Boston, is excited to announce SIS Bank’s launch of Truebridge’s Content Marketing System, the Financial Answer Center. Engaging, educational and branded content is a must have for financial institutions of all sizes. “We are living in a content-driven economy. You cannot survive in the banking space […]


Truebridge Announces Content “Quick Find” Features

Boston, MA — Truebridge, premier content marketing provider to banks and credit unions, is excited to announce two new “quick find” features. The new features are designed to improve their client’s customer experience – making it easier and faster for customers to find the exact content and sales representative they need, when they need it. […]


One Minute Video: Financial Content Marketing

So you’ve heard of content marketing, but are still trying to figure out if it will work for you? This video on financial content marketing will get you started in 60 seconds flat.

(watch on YouTube)

With today’s digital automation leading to more customer remoteness, how can you engage customers in meaningful ways that go beyond transactions? How do you add value to the customer experience in a way that opens up more selling opportunities?

The answer: Content marketing, a “teach to sell” approach that provides your customers with the educational information they need just when they need it. With content, you can give them the confidence to make better financial decisions throughout their lives.

Customers who are engaged via content represent a 23% increase to share of wallet (Allegiance – Economics of Customer Engagement). Truebridge’s Content Marketing System makes it easy to reach customers wherever they are with fully compliant content that’s relevant to their specific needs.

About Us: Truebridge, a twelve-year-old Content Marketing company that caters to financial institutions, is a leading provider of innovative marketing solutions designed to attract, engage and educate a 21st century audience. Get yourself a demo with one of our experts HERE.

Winchester Savings Bank Implements Truebridge’s Content Marketing System

BOSTON, MA: Truebridge, a financial marketing company located in Boston, is excited to announce Winchester Savings Bank’s launch of Truebridge’s Content Marketing System, the Financial Answer Center. Engaging, educational and branded content is a must have for financial institutions of all sizes. “We are living in a content-driven economy. You cannot survive in the banking […]


Wayne Savings Community Bank Turns to Content Marketing to Enhance Customer Relationships

BOSTON, MA: Truebridge is pleased to announce Wayne Savings Community Bank’s launch of Truebridge’s Content Marketing System, the Financial Answer Center. The Financial Answer Center, an online help center built through educational content organized around life events, addresses the change in the marketing landscape that the financial services industry has seen over the last decade. […]


New Tool Means More Sales in the Branches

  Boston, MA: Truebridge is pleased to announce the revamp of Branch LeadMaker, a tool that greatly facilitates the generation of referrals and sales appointments. Truebridge has created this tool to help banks realize the enormous opportunity they have to leverage frequent customer contact into stronger and more profitable relationships. Branch LeadMaker was designed especially […]