So you’ve heard of content marketing, but are still trying to figure out if it will work for you? This video on financial content marketing will get you started in 60 seconds flat.
With today’s digital automation leading to more customer remoteness, how can you engage customers in meaningful ways that go beyond transactions? How do you add value to the customer experience in a way that opens up more selling opportunities?
The answer: Content marketing, a “teach to sell” approach that provides your customers with the educational information they need just when they need it. With content, you can give them the confidence to make better financial decisions throughout their lives.
Customers who are engaged via content represent a 23% increase to share of wallet (Allegiance – Economics of Customer Engagement). Truebridge’s Content Marketing System makes it easy to reach customers wherever they are with fully compliant content that’s relevant to their specific needs.