Improving cross selling is one of the top goals for banks of all stripes. Making it happen? That's easier said than done.

But as a new article in The Community Banker reveals, several banks have made impressive headway - including one that has increased referrals to its investment sales team by 15% to 20% for three straight years. The institutions credit a new approach that they say has made cross selling easier and has broadened their image beyond traditional bank product.

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