In the News


  • In the News

    Mobile Efficacy Explained

      Last week, we started a discussion about the benefits of mobile apps, mobile sites, and the increasing importance of utilizing these delivery channels. Today, we look more in-depth into what factors contribute to increased audience engagement, and what the current and future landscape of mobile might look like. Simplicity... Read More

    SIS Bank Implements Truebridge’s Content Marketing System

    Boston, MA: Truebridge, a financial marketing company located in Boston, is excited to announce SIS Bank’s launch of Truebridge’s Content Marketing System, the Financial Answer Center. Engaging, educational and branded content is a must have for financial institutions of all sizes. “We are living in a content-driven economy. You cannot... Read More

    Truebridge Announces Content “Quick Find” Features

    Boston, MA — Truebridge, premier content marketing provider to banks and credit unions, is excited to announce two new “quick find” features. The new features are designed to improve their client’s customer experience – making it easier and faster for customers to find the exact content and sales representative they... Read More

    One Minute Video: Financial Content Marketing

    So you’ve heard of content marketing, but are still trying to figure out if it will work for you? This video on financial content marketing will get you started in 60 seconds flat. (watch on YouTube) With today’s digital automation leading to more customer remoteness, how can you engage customers... Read More

    Wayne Savings Community Bank Turns to Content Marketing to Enhance Customer Relationships

    BOSTON, MA: Truebridge is pleased to announce Wayne Savings Community Bank’s launch of Truebridge’s Content Marketing System, the Financial Answer Center. The Financial Answer Center, an online help center built through educational content organized around life events, addresses the change in the marketing landscape that the financial services industry has... Read More

    New Tool Means More Sales in the Branches

      Boston, MA: Truebridge is pleased to announce the revamp of Branch LeadMaker, a tool that greatly facilitates the generation of referrals and sales appointments. Truebridge has created this tool to help banks realize the enormous opportunity they have to leverage frequent customer contact into stronger and more profitable relationships.... Read More

    Truebridge’s “eConnect” Takes Content Marketing to the Next Level

    Boston, MA: Truebridge is pleased to announce the launch of eConnect, a powerful email content marketing application designed to help financial institutions take their educational content to the next level. Truebridge’s eConnect technology delivers targeted, dynamic content on the customer’s terms, providing a service that’s customer-focused and drives sales. Truebridge... Read More

    East Cambridge Savings Bank Turns to Content Marketing to Boost Sales

    BOSTON, MA: Truebridge, a financial marketing company based in Boston, is pleased to announce East Cambridge Savings Bank’s launch of their online Financial Answer Center. East Cambridge Savings Bank’s implementation of Truebridge’s Content Marketing System is one of many examples of financial institutions turning to Content Marketing to increase revenue.... Read More

    Banks are Flocking to Financial Education to Drive Sales

    BOSTON, Mass. /eNewsChannels/ — Truebridge Financial Marketing, which provides banks and credit unions with a financial education marketing system, today announced the addition of 28 new clients in just six months. More and more banks and credit unions are discovering that financial education, properly delivered, is a cost effective way... Read More

    EVB Partners With Truebridge to Launch Integrated Sales System

    TAPPAHANNOCK, VA – EVB announced today that they have launched a new integrated sales system in collaboration with Truebridge, Inc., a Boston-based company that helps banks develop deeper and more diverse customer relationships. In the announcement, Joe Shearin, CEO of EVB, said “EVB has been searching for a more effective way to engage... Read More

    Truebridge Acquires Bank-Brokerage Consulting Firm

    Truebridge, Inc., a Boston-based financial services marketing firm for banks and credit unions, has acquired American Brokerage Consultants of St. Petersburg, Florida. The announcement was made today by Stewart Rose, CEO of Truebridge. “They are uniquely qualified to help banks and credit unions significantly improve their ability to cross sell,”... Read More

    New Tool Means More Sales in the Branches

    BOSTON, Mass. (December 7, 2011). Truebridge, Inc. (www.truebridge.com), a leader in marketing for the financial services industry, announces the launch of a new version of a tool that greatly facilitates the generation of referrals and sales appointments by frontline branch employees, Branch Lead Maker. Truebridge has created this tool to help banks realize the... Read More

    Laconia Savings Bank Launches Financial Answer Center

    New Hampshire – November 21, 2011 – Laconia Savings Bank is pleased to introduce a great new website tool on www.laconiasavings.com. The Financial Answer Center, an education based system, provides customers with immediate answers to hundreds of financial questions and instantly provides contact information for the person at the bank... Read More

    New Financial Answers Facebook App for Banks

    BOSTON, Mass. (November 16, 2011). Truebridge, Inc. (www.truebridge.com), a leader in education-based marketing for the financial services industry, announces the launch of a new Facebook app for banks, Financial Answers. The new app enables banks to provide their customers with the information and guidance they urgently seek and, importantly, delivers this... Read More