Daily Archives: January 15, 2013

Banks in a Squeeze – Need for Marketing Innovation and Efficiency

Dodd Frank legislation will undoubtedly translate into less fee revenue. So how are banks going to make it up?  With rates so low and flush with deposits, many banks are focusing on lending, especially to small business.  But right now there doesn’t seem to be enough demand from qualified borrowers to make up the revenue shortfall. Once […]