Yearly Archives: 2014


Shifting Patterns of Content Consumption – How to Drive Sales

Patterns of content consumption are shifting. YouTube attracts more Millennials than any cable network (and they watch billions of hours of content each month). Physical newspapers are declining as people get their info from social feeds and online news aggregators. And even a good old-fashioned paperback can’t beat the convenience offered by e-readers. As the […]


Financial Content Marketing Tips, Series 1

Presenting the first set of our 1,000 content marketing tips! Click the thumbnails below to see individual tips at higher resolution.   Go in-depth on content marketing and generate more leads. Check out our next 30-minute workshop!  


Facebook at Work – Boon or Doom?

Reuters reports that Facebook is developing a new service called “Facebook at Work”. Positioned as a competitor to LinkedIn, this platform will allow users to develop a professional profile separate from their personal Facebook account. How does that sound to you? LinkedIn is a platform with its share of flaws, but has done an exemplary […]

Facebook at Work butts heads with LinkedIn

Engagement Marketing 101

In 2015, financial marketers will be working overtime to increase share of wallet; It’s a top-three priority among 70% of senior marketing executives (Aite Group, Bank and Credit Union Marketing Trends, 2014). Deeper customer engagement can make it happen. To be successful in cross-selling, financial institutions need to engage customers beyond transactions. Research from Gallup […]


How Adblock Plus is Driving Creativity in Marketing

Have you heard of Adblock Plus? With over 300 million downloads it is THE most popular browser extension in the WORLD. Browser extensions are add-on features for your web browser. You might use Internet Explorer, Safari, Mozilla Firefox or Google Chrome to browse the Internet. Extensions are kind of like apps on a smartphone; They […]


Top FIs on Facebook Educate

Is your institution’s Facebook page missing this vital engagement tool? A critical element of the top financial institution pages on Facebook is education. The Financial Brand has posted the Q3 results of the best and brightest financial institutions on Facebook. Who’s generating the most likes? Well, it’s no surprise to see Big Banks taking up […]


Weekly Wrap-up: Banking Technology and the “iPod Moment”

Groupe BPCE, the second largest bank in France, has announced a new service. They’re letting any Twitter user in the country send money through tweets. Not just their customers, anyone with a French bank account. Banking technology is a blossoming field with a ton going on. Tech companies like Apple, Amazon, Google and Twitter are […]

3G iPod in dock. Author: Łukasz Ryba

Kmart Data Breach: What Financial Institutions Should Do

Attention Kmart shoppers… By this time we’re all sick of hearing about data breaches. Big retailers are getting hacked, information is getting stolen, it’s like some movie from the 90s come to life. This time, Kmart’s been attacked. Every time this happens it’s the same story. It can be easy for us to tune it […]


A Content Marketing Lesson On The Failure that Led to Twitter

If there’s one content marketing lesson everyone learns sooner or later, it’s this: Make good content. This is kind of a generic and obvious statement – we all want our work to be good, or hell, even great! – but there’s a lot of meaning packed into it. The quality of your content makes a […]


SIS Bank Implements Truebridge’s Content Marketing System

Boston, MA: Truebridge, a financial marketing company located in Boston, is excited to announce SIS Bank’s launch of Truebridge’s Content Marketing System, the Financial Answer Center. Engaging, educational and branded content is a must have for financial institutions of all sizes. “We are living in a content-driven economy. You cannot survive in the banking space […]