One size fits all ads don’t cut it any more. People want relevant and engaging content, information, and education, especially on financial topics. Content marketing is a way for you to start a two-way conversation with your customers, which means not only an avenue to generate sales that wasn’t there before, but the creation of stronger customer loyalty too. Are you providing that to your customers?
CUNA’s News Now spoke to a number of experts on the subject:
Consumers are tired of sales pitches, Mark Arnold, credit union brand expert and strategic planner, told News Now. Marketers must move their promotions away from product-of the-month type messages and more towards financial education and values-based branding, Arnold said. Information about money, finances and local events that add value will increase member engagement with the organization, Arnold said.
If you’d like to learn more about how credit unions can effectively and easily utilized content in the branch, online (website/social media/e-mail), and through the call center, we’re hosting a workshop on February 5 from 2:00 – 2:30 EST. Sign up HERE, don’t miss it!