Monthly Archives: February 2014

Financial Content Marketing For Banks and Credit Unions 101

Content marketing for banks and credit unions 101 from TruebridgeFinancialMarketing   Are you providing the answers that your customers are looking for? Chances are, your competition is. Here is the best advertising for roofing companies, which proved to be creative, free, and downright effective. Content is a necessity in our digital era and there are tons […]

The Story Of 5 Core Values: An ABA Content Marketing Case Study

Fairfield County Bank has five core values that guide their actions and they’re simple standards that anyone can relate to. They seek to Provide the highest level of customer service. Provide their employees with meaningful careers and equitable compensation. Make a reasonable and fair profit to ensure their long-term existence for future generations of customers […]

How Involved can Banks and Credit Unions be on Social Media?

  As someone who works in client services at a marketing company that caters exclusively to financial institutions, this is a question I hear a lot. The answer is: Very! In our view, there are two main roadblocks in this industry: Privacy- who wants to tweet about their loan? Not me. Not you either. Nobody. […]

A Model For Super Content Marketing

We all know more than a few of these people: They aren’t big football fans, but they tune into the Super Bowl. Why? To watch the commercials. At no other point during the year do people get fanatic about commercials in this way. Commercials aren’t usually enthralling, they’re interruptions that are repeated ad nauseum. The difference […]