Daily Archives: July 28, 2014

Bankie Says Relax! How Banks Benefit from Emotional Branding

On the Holmes and Rahe stress scale, 24 of the 43 most stressful life events have a financial component. Mortgages made the list three times! These important events – like starting a new job or having a child – have serious financial components and emotions can run high. Financial marketers can drive sales if they […]