Yearly Archives: 2015

6 Features of a Successful Content Marketing Strategy

To ensure that your content marketing strategy is implemented correctly, and by correctly we mean strategically, here are a few basic questions you should answer and steps you can take to start off on the right foot. The first step is to identify your business goals. Additionally, you should determine which audience(s) you need to […]

Live Chat: The Personal Touch

While some of the ways we provide customer service have changed over the years, the importance of good customer service has not. It remains one of the critical keys to keeping customers happy. As customers interact with your financial staff, they not only expect a friendly smile when they walk into a branch office, but […]

Three Ways to Keep Customers in the Digital Age

Think about something for a moment: Would you rather take time out of your busy day and run to the bank to cash and deposit a check, or would you rather simply take a picture of the check with a mobile bank app and have it instantly deposited? If you have a question about your […]

The Top 3 Fringe Benefits of Content Marketing

If you’re reading this blog, you probably know by now that there are some direct benefits of implementing a content marketing strategy for your bank or credit union. If you propose on challenging the deceased’s will or would really like to possess the executor or trustee faraway from the estate, consult a probate litigation attorney […]

Digital Millennials: Get Your Mobile App Now

Let’s talk about digital millennials. They make up one of the fastest-growing market segments these days. A recent article highlighted some key findings about this demographic. Namely, there is a seismic generational shift underway, with the millennial demographic now capturing over 25% of the U.S. population. The millennial population is now larger in numbers than […]

Budgeting Basics: a big opportunity with Millennials.

When I decided to go to college, I knew places like Lainanvertaaja which’d get me access to loaners, but nonetheless, I turned to my parents for help when it came to figuring out how to get a loan and how Free Application for Federal Student Aid (FAFSA) even worked. Four years later, during the last […]

Engaging Your Customers on Multiple Platforms

Chances are pretty high that a significant part of your morning routine involves picking up your phone and checking Facebook, Instagram, Twitter, or Pintrest. (Maybe even before you reach for that first cup of coffee!) That’s life in in the digital age, though. People are attached to their phones and use them to connect to […]

Story-telling Content: Heart and Soul Help You Sell

Once upon a time, your bank or cu’s marketing strategy was all about product pitches, and lobbing rates and special offers at your customers and counting on this barrage of messages to bring them in to your branch for face-to-face inquiries. As we all know, that story has pretty much come to an end. Your […]

Educated Answers Your Customers Need

Information and answers. Without question, they are the currency of the day. Customers want to be educated and informed on the financial topics that matter most to where they are in life. You want to write their home improvement loans? Educate them on the home buying process. You want to get their investment dollars, educate […]

When It Comes to Inbound Marketing, Content Is Key

According to this infographic from Openview Labs, content marketing is on the rise among B2B marketers: 91% of B2B marketers use content marketing 44% of B2B content marketers have a documented content strategy 55% plan to increase spending on content marketing in the coming year 72% think branded content is more effective than magazine advertisements, […]