A lot has changed in the past three years, hasn’t it? Just 1096 short days ago, we sat just past the middle of 2014, not knowing how drastically our world could change in a short amount of time. Think about it. In 2014, (if you’re an Apple user) the hottest phone tech in your pocket was an iPhone 5s. Apple Pay didn’t exist yet. You couldn’t tell Alexa to play your favorite music or ask her what the weather was going to be like.
The financial services industry hasn’t been dormant in that time, either. In three years, open branches have declined by roughly 3.5%, consumer mobile app usage increases by 2-3% ever year across all age groups, and the use of digital marketing by financial marketers has increased by over 20%.
This also raises an interesting question. How will content change in the coming years, as it has in the past three years? In the past few years, we have seen an exponential increase in video content across all mediums. Search traffic has continued to increase, as has social media content and advertising
Through all of this, one thing has become clear: original, curated content leads the way.
This means that your bank or credit union will need a solid content marketing plan in order to keep on-trend with the way consumers are moving. Part of a content plan for financial institutions means keeping financial education content at the core. By doing this, your FI becomes the resource that your customers are seeking.
So, what will content look like in 2020? Without a crystal ball, this is a tough question to answer. Will we all go to digital wallets for payments? How will we continue to fight fraud and identity theft? What’s going to be the cutting-edge trend to communicate with new customers? Your guess is as good as mine!
One thing is very certain. Financial institutions continue to see core consumers moving farther and farther away from needing human interaction to solve their problems and run transactions. Now is the time to get out and meet them where they are with content, and ensure that content is engaging on an educational level.
Truebridge has been a financial industry leader in providing educational content for financial institution customers. To learn more about how Truebridge can help your bank or credit union with content marketing, contact us today!