About Us

About Us

Founded in 2000, Truebridge is a leading educational Software-as-a-Service (SaaS) client engagement platform for Financial Institutions.

Over 170 Banks and Credit Unions across the nation rely on Truebridge to help them grow by attracting new customers and deepening relationships with existing customers.

Experts in content marketing, our team creates and executes plug-and-play strategies designed to attract customers and build brand value.

We’ve developed a marketing system based on the timely delivery of financial education around life events as a value-added service from the institution. It creates more revenue by using multiple channels to create dialogues and selling opportunities across all business lines.

“Truebridge has the only turn-key content marketing solution that I’ve seen for the financial industry where the focus is solely on lead generation, sales and ROI.”

Jeffry Pilcher, Industry Expert, Editor of the Financial Brand


Stewart Rose

Founder, President & CEO

Stewart is President of Truebridge Financial Marketing. Through his roles in sales, marketing, and senior management, he has led the growth of leading brands including Paine Weber, McCann Erickson, Citicorp and Fidelity Investments. Today his focus is on helping banks and credit unions make significant improvements to their bottom line profitability through more efficient and effective customer acquisition, cross-selling and retention.

Stewart was Founder, President & CEO of KFS Financial, a company that used technology and central location to lower the cost of acquisition so banks could profitably serve more of the financial needs of a broader base of their customers. As Chief Marketing Officer for Fidelity Institutional Services Group, Stewart formed and managed the internal Fidelity Strategic Marketing Group that helped financial institutions significantly improve their share of wallet by leading the development and implementation of successful cross-selling strategies. Earlier, Stewart was Managing Director for Citicorp’s Trust and Private Banking unit. There he managed the High Net Worth Unit in charge of building and executing a strategy that integrated marketing and sales efforts across several of Citicorp’s internal channels, including trust, private banking and the retail branches. As V.P. of Marketing for Citicorp’s credit card unit, he initiated brand-building network TV campaigns and pioneered new cost effective customer acquisition techniques. Stewart was a Senior Account Executive at the advertising firm of McCann Erickson in charge of the American Express, Shearson and Sony accounts. His early career was in sales for Paine Webber and Dean Witter. Stewart holds an A.B. in Economics from the University of Kansas.

Stewart spent much of his early childhood in Lima, Peru and Santiago, Chile. When his family moved back to the US, he spent several years in Chappaqua, New York before moving to South Bend, Indiana where his father turned 98 in 2014. Stewart has three children, the youngest graduating from college in 2014. He lives in the town of Duxbury MA, which is 35 miles south of the Truebridge Boston offices. His interests include fishing, golf, sailing and skiing.