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Preparing for a Cyber Attack: A How-To Guide for Financials

A study performed by Kaspersky Lab in Woburn, Massachusetts revealed that, of businesses surveyed (including financial institutions), 40% are not confident that they are protected against cyber threats. The survey shared that businesses are most vulnerable to threats such as targeted attacks (using malware) and DDoS (Distributed Denial of Service) attacks – where many compromised […]


FinTech Provider Truebridge Introduces New Way for Banks & Credit Unions to Protect Their Business Customers From Bankruptcy

January 7, 2019, BOSTON, MA – Truebridge, a content marketing technology provider for financial institutions, today announced the launch of a new product that enables banks and credit unions to protect themselves from commercial bankruptcy in order to continue to provide their services to customers and customers’ employees. Called “CyberSmart,” the product is integrated into […]


Building a Human Firewall: The First Line of Defense   Recently updated !

  Training and preparation have never been more crucial in the financial services industry. Updated privacy regulations from Europe, China, and the US have both risk management companies and cyber insurance brokers racing to provide institutions with the best tools to prevent harmful cyber threats. However, most organizations today aren’t utilizing the tools they already […]


The Evolution of Risk Auditing for Cyber Behavior

90% of corporate cyber-attacks involve human error. A new audit tool has been developed to allow auditors to go deeper into the qualitative aspects of these risks. The perception of risk auditing today has shifted from, “did it occur?” to, “did it work?” It’s no secret. Businesses are becoming far more susceptible to cyber-attacks and […]


Truebridge Launches New Financial Education and Cyber Security Services

Contact: Stewart Rose, President, Truebridge 781-820-7476 Plymouth, Mass., May 17, 2019 – Truebridge Integrated Content Marketing, an industry leader in providing consumer financial education content for financial institutions, is excited to announce the launch of its new Educate First® and CyberSmart services for all banks and credit unions. Over the past 15 years, Truebridge has […]


Treating Content as Your Differentiator

A while back, an article was published by Entrepreneur magazine titled “4 Key Content Marketing Lessons to Learn from Netflix.” The article was both informative and a great read, expanding on concepts that the author has observed Netflix using in their strategy to dominate the video streaming content space. This was done even though the […]


Achieving Data Driven Content

The ultimate goal for marketers with any type of content – traditional, digital, social, etc. – is to find the optimum place where content meets consumer behavior, often driven by different data points. Doing so makes more efficient use of your marketing dollars and creates relevant, one-to-one marketing between you and your consumers. But what […]


Designing Consumer Choices

As professionals in the financial industry, we work with complex products, services, and tools in order to meet the demands of customers. Often times, the greatest challenge is being able to boil down all of the complexity in the consumer financial marketplace to simple terms so that all customers can understand what we are doing […]


How Content Can Be the Center of Your Bank

Recently, Truebridge attended a major financial industry marketing conference, visiting with financial marketing professionals of all levels in the industry. Through visiting at the conference, we learned a great deal about where professionals see the role of content in their organization. We learned that there is a strong understanding for the need for good, quality, […]


Using Marketing Signals Correctly

Marketing signals, or better known as data points that allow you to predict consumer behavior, have had a prominent role in financial marketing for some time. These signals allow you to better predict your customer’s behavior, such as when people are moving (requiring a new mortgage) or are showing unrest with their current credit card […]