cross selling in banks


FinTech Provider Truebridge Introduces New Way for Banks & Credit Unions to Cyber-Protect Their Business Customers

January 7, 2019, BOSTON, MA – Truebridge, a content marketing technology provider for financial institutions, today announced the launch of a new product that enables banks and credit unions to provide online cyber education to their business customers and customers’ employees. Called “CyberSmart,” the product is integrated into the Truebridge Business Education Center that banks […]


Truebridge Launches New Financial Education and Cyber Security Services

Contact: Stewart Rose, President, Truebridge 781-820-7476 Plymouth, Mass., May 17, 2019 – Truebridge Integrated Content Marketing, an industry leader in providing consumer financial education content for financial institutions, is excited to announce the launch of its new Educate First® and CyberSmart services for all banks and credit unions. Over the past 15 years, Truebridge has […]


Treating Content as Your Differentiator

A while back, an article was published by Entrepreneur magazine titled “4 Key Content Marketing Lessons to Learn from Netflix.” The article was both informative and a great read, expanding on concepts that the author has observed Netflix using in their strategy to dominate the video streaming content space. This was done even though the […]


Achieving Data Driven Content

The ultimate goal for marketers with any type of content – traditional, digital, social, etc. – is to find the optimum place where content meets consumer behavior, often driven by different data points. Doing so makes more efficient use of your marketing dollars and creates relevant, one-to-one marketing between you and your consumers. But what […]


How Content Can Be the Center of Your Bank

Recently, Truebridge attended a major financial industry marketing conference, visiting with financial marketing professionals of all levels in the industry. Through visiting at the conference, we learned a great deal about where professionals see the role of content in their organization. We learned that there is a strong understanding for the need for good, quality, […]


Using Marketing Signals Correctly

Marketing signals, or better known as data points that allow you to predict consumer behavior, have had a prominent role in financial marketing for some time. These signals allow you to better predict your customer’s behavior, such as when people are moving (requiring a new mortgage) or are showing unrest with their current credit card […]


Create More Mindful Cross-Selling

At our core, Truebridge is a provider of financial education content and a platform by which to distribute content in ways that create cross-selling opportunities. Our company’s mission is to enable financial institutions in engaging their customers in more meaningful conversations, approaching the customer with a needs-based experience in order to facilitate recommendations. In light […]


Create Next Best Product Solutions

Using analytics to decipher consumer behavior has been at the core of the retail industry for decades. Financial institutions are no strangers to this market, either, using behavior and predictive analytics to automate many of their processes. Many applications of analytics for financial institutions began with, and are still centered around, using them as part […]


The Branch of the Future Leads to Content of the Future

An article from a while back published by The Financial Brand attempted to answer the question “what will the bank branch of the future look like?” While it’s hard to fully anticipate what bank branches will look like in the future, there were many common themes that ran through the article. Featuring interviews with financial […]


How Frequent Does Your Content Strategy Need to Be?

There is a constant conversation taking place about the saturation of messages and the threshold by which consumers begin to tune out your messaging due to too much frequency. The challenge for any marketer is to find the sweet spot between being able to relay your message effectively while not crossing the line into making […]