Digital Marketing


3 Ways to Keep Your Business Customers Cyber-Safe

With words like “trust” and “security” ranking among the top reasons people ultimately choose to do business with a financial institution, today’s banks are now in a circumstance that requires them to be ever-vigilant with their cybersecurity practices. The cybersecurity landscape of today seems to be continually worsening. Hackers are finding new ways to breach […]


Preparing for a Cyber Attack: A How-To Guide for Financials

A study performed by Kaspersky Lab in Woburn, Massachusetts revealed that, of businesses surveyed (including financial institutions), 40% are not confident that they are protected against cyber threats. The survey shared that businesses are most vulnerable to threats such as targeted attacks (using malware) and DDoS (Distributed Denial of Service) attacks – where many compromised […]


FinTech Provider Truebridge Introduces New Way for Banks & Credit Unions to Protect Their Business Customers From Bankruptcy

January 7, 2019, BOSTON, MA – Truebridge, a content marketing technology provider for financial institutions, today announced the launch of a new product that enables banks and credit unions to protect themselves from commercial bankruptcy in order to continue to provide their services to customers and customers’ employees. Called “CyberSmart,” the product is integrated into […]


Achieving Data Driven Content

The ultimate goal for marketers with any type of content – traditional, digital, social, etc. – is to find the optimum place where content meets consumer behavior, often driven by different data points. Doing so makes more efficient use of your marketing dollars and creates relevant, one-to-one marketing between you and your consumers. Promotion and […]


Designing Consumer Choices

As professionals in the financial industry, we work with complex products, services, and tools in order to meet the demands of customers. Often times, the greatest challenge is being able to boil down all of the complexity in the consumer financial marketplace to simple terms so that all customers can understand what we are doing […]


How Content Can Be the Center of Your Bank

Recently, Truebridge attended a major financial industry marketing conference, visiting with financial marketing professionals of all levels in the industry.  Through visiting at the conference, we learned a great deal about where professionals see the role of content in their organization. We learned that there is a strong understanding for the need for good, quality, […]


Create More Mindful Cross-Selling

At our core, Truebridge is a provider of financial education content and a platform by which to distribute content in ways that create cross-selling opportunities. Our company’s mission is to enable financial institutions in engaging their customers in more meaningful conversations, approaching the customer with a needs-based experience in order to facilitate recommendations. In light […]


Create Next Best Product Solutions

Using analytics to decipher consumer behavior has been at the core of the retail industry for decades. Financial institutions are no strangers to this market, either, using behavior and predictive analytics to automate many of their processes. Many applications of analytics for financial institutions began with, and are still centered around, using them as part […]


The Branch of the Future Leads to Content of the Future

An article from a while back published by The Financial Brand attempted to answer the question “what will the bank branch of the future look like?” While it’s hard to fully anticipate what bank branches will look like in the future, there were many common themes that ran through the article. Featuring interviews with financial […]


How Frequent Does Your Content Strategy Need to Be?

There is a constant conversation taking place about the saturation of messages and the threshold by which consumers begin to tune out your messaging due to too much frequency. The challenge for any marketer is to find the sweet spot between being able to relay your message effectively while not crossing the line into making […]