Digital Marketing


How to Map Your Content Marketing into Sales

If your bank has a content marketing program currently running, and your bank is like most, executive management is asking about the return on investment for this program. Tracking ROI on initiatives such as content marketing and social media selling can be a tricky proposition. Limo marketing provide services like PPC management, Social media management, […]


Your Bank Should Own Your Content

The world of brand influencers continues to grow and change in the digital age. For years, brands have looked to influencers to promote their products, encourage people to feel as though they are part of a community, or see themselves in other’s shoes by way of celebrity endorsers. Authenticity Reigns In an age where the […]


Does Your Brand Value Storytelling? A Lesson From 2017 Super Bowl Ads

After reading that headline, you may be thinking: what could Super Bowl ads possibly have to do with storytelling and content marketing, let alone applying concepts to a content marketing plan? On the face of it, spending millions of dollars to grab a spot in one of prime time’s most coveted advertising forums doesn’t have […]


How to Make Your Content Go Visual

Let’s take a moment to think about Facebook. While we’re thinking about it, if you have a personal Facebook page, let’s focus on that instead of the Facebook page of your bank or credit union. Now, thinking about posts on your Facebook News Feed that you ‘Like’ or ‘React’ to, what do you see in […]


Content is Everything

You’ve heard the phrase “Location, Location, Location!” when it comes to brick and mortar buildings. Building branch offices is no different. However, when it comes to digital marketing, it’s all about “Content, Content, Content!” When you think about it, content is what keeps the internet relevant and moving forward. Think about your bank’s website. Without […]


3 Ways to Avoid Wells Fargo Cross-Selling

Wells Fargo’s recent headlines regarding their bank-wide account opening scandal, resulting in numerous fines, staff replacements and goal reorganizations, has effectively changed the conversation about cross-selling across the financial industry. As cross-selling and customer share-of-wallet continue to top the list of organizational goals for financial institutions, there is now a more apparent responsibility to ensure […]


Cross-Selling with Content in the Digital Future

Researchers at Bain & Company estimate that by 2020, 95% of interactions between customers and their bank will have at least a digital component (if not being outright digital). Banks need ways to improve and integrate digital experiences in order to meet their cross-selling goals. In the face of a lot of complicated regulatory and […]