social media


3 Ways to Keep Your Business Customers Cyber-Safe

With words like “trust” and “security” ranking among the top reasons people ultimately choose to do business with a financial institution, today’s banks are now in a circumstance that requires them to be ever-vigilant with their cybersecurity practices. The cybersecurity landscape of today seems to be continually worsening. Hackers are finding new ways to breach […]


Preparing for a Cyber Attack: A How-To Guide for Financials

A study performed by Kaspersky Lab in Woburn, Massachusetts revealed that, of businesses surveyed (including financial institutions), 40% are not confident that they are protected against cyber threats. The survey shared that businesses are most vulnerable to threats such as targeted attacks (using malware) and DDoS (Distributed Denial of Service) attacks – where many compromised […]


Designing Consumer Choices

As professionals in the financial industry, we work with complex products, services, and tools in order to meet the demands of customers. Often times, the greatest challenge is being able to boil down all of the complexity in the consumer financial marketplace to simple terms so that all customers can understand what we are doing […]


The Branch of the Future Leads to Content of the Future

An article from a while back published by The Financial Brand attempted to answer the question “what will the bank branch of the future look like?” While it’s hard to fully anticipate what bank branches will look like in the future, there were many common themes that ran through the article. Featuring interviews with financial […]


How Frequent Does Your Content Strategy Need to Be?

There is a constant conversation taking place about the saturation of messages and the threshold by which consumers begin to tune out your messaging due to too much frequency. The challenge for any marketer is to find the sweet spot between being able to relay your message effectively while not crossing the line into making […]


What Will Content Look Like in 2020?

A lot has changed in the past three years, hasn’t it? Just 1096 short days ago, we sat just past the middle of 2014, not knowing how drastically our world could change in a short amount of time. Think about it. In 2014, (if you’re an Apple user) the hottest phone tech in your pocket […]


How to Map Your Content Marketing into Sales

If your bank has a content marketing program currently running, and your bank is like most, executive management is asking about the return on investment for this program. Tracking ROI on initiatives such as content marketing and social media selling can be a tricky proposition. Limo marketing provide services like PPC management, Social media management, […]


Your Bank Should Own Your Content

The world of brand influencers continues to grow and change in the digital age. For years, brands have looked to influencers to promote their products, encourage people to feel as though they are part of a community, or see themselves in other’s shoes by way of celebrity endorsers. Authenticity Reigns In an age where the […]


Does Your Brand Value Storytelling? A Lesson From 2017 Super Bowl Ads

After reading that headline, you may be thinking: what could Super Bowl ads possibly have to do with storytelling and content marketing, let alone applying concepts to a content marketing plan? On the face of it, spending millions of dollars to grab a spot in one of prime time’s most coveted advertising forums doesn’t have […]


How to Make Your Content Go Visual

Let’s take a moment to think about Facebook. While we’re thinking about it, if you have a personal Facebook page, let’s focus on that instead of the Facebook page of your bank or credit union. Now, thinking about posts on your Facebook News Feed that you ‘Like’ or ‘React’ to, what do you see in […]